Comm 406
Recently a friend of mine posted on his FB page that ‘the new word for love for the ladies is time.’ One of my favorite commercials also approaches the same notion of time and love. Swiffer will sweep the heart right off into forever being happy and content in little to no time. Swiffer promises all dirt, mud, and dust along with hardwood floors that the right something has just come along to make its heart skip a beat. I have to admit the Swiffer commercials are catchy and lame at the same time simply because dirt, mud, dust and hardwood floors do not have feelings, but because the creator of the Swiffer commercials have given these objects a personality along with music from my favorite generations, the Seventies and Eighties. I am hooked to watching any Swiffer commercial.
The Swiffer commercial that keeps my attention and has become my favorite is the one with the two women called mud and dirt. The music is by Heart, 'What About Love.' One reason is the music. I have been a fan of Ann and Nancy Wilson, the founders of Heart since I was 15, which is many many moons back, 1976. The second reason is the dilemma mud and dirt find themselves in every time the old mop or broom is used to pick them up or the fact they have yet to meet the right pick up artist to sweep them off the floor. Something I can identify with because I have yet to meet Mr. Right which makes me sympathize with mud and dirt feeling unattached to that special something.
There are many reasons why the Swiffer commercials work for me. The music is catchy to the ear. The material content of selling the product is funny and the Swiffer commercials capture and keep my attention in which makes me interested in the product and if the Swiffer product actually does attract and trap dirt, mud and dust as Swiffer claims the products is capable of doing leaving your old dusting and mopping products behind and you the consumer satisfied with their product.
No comments:
Post a Comment